Product Owner

Key Responsibilities 

Strategic Ownership (50%) 

• Develop and manage Global's technology roadmap, ensuring it aligns with both business objectives and strategies

• Establish key performance metrics (OKRs) for product initiatives, focusing on testing, learning, and continuous optimisation

• Collaborate with cross-functional teams—including marketing, CRM, product development, and commercial—to drive new features, product enhancements, and improvements

• Oversee the implementation and maintenance of attribution systems, ensuring clear measurement of performance

• Contribute to the strategic development and implementation of the customer journey and key touch points for Self Service

Platform Optimisation (30%) 

• Manage and improve the performance of platforms that support marketing activities, ensuring seamless integration and user experience

• Collaborate with the data team to analyse user behaviour and identify trends that provide actionable insights for product optimisation

• Work closely with product teams, designers, and developers to refine platform offerings and deliver impactful features and campaigns

Day-to-Day Management (20%) 

• Monitor and report on the quality and performance of platforms, ensuring smooth functionality across email, web, and app channels

• Coordinate A/B testing of different marketing options to identify the most effective approaches

• Incorporate customer feedback into platform updates and product features

• Regularly provide insights and updates on platform performance, ensuring transparency across the business

What You’ll Love About This Role 

• Think Big: You’ll have the opportunity to shape Global’s marketing technology roadmap, directly influencing key decisions and business outcomes. 

• Better Together: Work with a diverse group of talented teams across marketing, editorial, data, and commercial functions, driving strategic initiatives and delivering impactful results. 

• Own It: Take ownership of marketing platform improvements, from concept to execution, and see the direct impact of your work on the business and customer experience. 

• Keep it Simple: Focus on delivering user-friendly, efficient marketing technology solutions that simplify processes and enhance collaboration across teams. 

What Success Looks Like 

In your first few months, you’ll have: 

• Developed a deep understanding of Global's platforms, driving optimisation strategies to improve customer engagement

• Implemented A/B testing frameworks to evaluate different marketing approaches

• Created and executed a test-and-learn strategy, enhancing channel effectiveness and improving platform performance

• Established strong relationships with stakeholders, ensuring product initiatives are aligned with broader business objectives

What You’ll Need 

• Proven Experience: Significant experience in product management, particularly with platforms that support marketing activities

• Technical Competence: Strong technical knowledge of relevant platforms, with the ability to manage technical configurations and create HTML content

• Cross-Functional Collaboration: Experience working with multiple teams to drive product enhancements and deliver results

• Data-Driven Mindset: Ability to analyse and interpret data to identify trends and optimize strategies, making data-backed decisions to drive business outcomes

• Testing Expertise: Experience setting up and analysing A/B tests to determine effective approaches

• Agile Methodology: Familiarity with agile methodologies and experience working in an agile product development environment

• Tools in Scope: Relevant marketing platforms and analytics tools such as Braze, Wordpress, SEMRush and other SEO platforms