Brand and Content Manager
- Holborn - London
- Self Service
- # R0008416Permanent Employee (Regular)
Accepting applications until:
23 May 2025Job Description
Your new role
We’re looking for a strategic and creative Brand and Content Marketing Executive to lead the way we communicate with our audience. In this role, you’ll shape how our brand shows up across every touchpoint — from the website and product messaging to thought leadership and marketing campaigns. You'll work closely with cross-functional teams including Marketing, Product, and Customer Success to ensure every piece of content is engaging, consistent, and aligned with business goals. This is a key role with the opportunity to drive meaningful impact and build lasting trust with both prospects and customers.
Key Responsibilities
Execute and continuously refine our content and brand strategy to align with company goals and audience needs
Own and evolve our tone of voice and messaging framework
Create compelling content across formats: blogs, whitepapers, case studies, website copy, one-pagers, scripts, and social content
Collaborate with internal teams to develop content that supports acquisition, onboarding, retention, and advocacy
Manage a content calendar aligned with product launches, campaigns, and key business milestones
Partner with designers and agencies to bring content and brand stories to life visually
Monitor content performance using data and insights to optimise impact
Ensure brand consistency and messaging cohesion across all channels
What You’ll Love About This Role
Think Big: You’ll drive our content creation and play a central role in shaping a standout B2B brand that resonates with audiences across channels.
Own It: Take full ownership of the content strategy, from ideation to execution and feel empowered to test, learn, and iterate.
Keep it Simple: Craft clear, concise, and persuasive messaging that breaks through the noise and speaks directly to customer needs.
Better Together: Work cross-functionally with teams who are just as passionate about delivering value and creating a unified customer experience.
What Success Looks Like
In your first few months, you’ll have:
Fully embedded yourself into the team and developed a deep understanding of our brand, voice, and customers
Delivered a stream of high-quality content aligned with business goals
Rolled out updates to our tone of voice and messaging framework
Supported key campaigns with impactful content that drives engagement
Built strong relationships with collaborators across departments and creative partners
Implemented processes to track content performance and guide future strategy
What You’ll Need
The ideal candidate will bring creativity, initiative, and a strategic mindset to the table. You’ll likely have:
4+ years of experience in content marketing, copywriting, or brand communications
Exceptional writing and editing skills, with a strong eye for narrative and storytelling
Experience shaping brand tone and messaging frameworks from the ground up
Ability to thrive in a fast-paced environment, balancing multiple projects and priorities
A collaborative and curious approach, always seeking to understand the audience
Familiarity with SEO and content distribution strategies
A customer-first mindset and a passion for delivering value through content
Creating a place we all belong at Global