Account Manager, TfL (FTC)

Accepting applications until: 

Job Description

Your new role 

This is a field-based role supporting Local Sales, by selling our Classic & Digital TfL product portfolio to new customers, and growing and retaining our existing direct customer base, across the private and public sector markets.  

You will be responsible for handling your own marketplace, being in control of your own density and able to scope out your own niche. 

You will be a client facing ambassador of Global, representing the iconic TfL transport network with Classic and Digital products.

Key Responsibilities 

Sales Growth & Account Management (40%): Develop an expert knowledge of the businesses within your assigned marketplace, working on contact leads provided, and developing a local contact list to grow the territory account base across London and the UK.

Grow an expertise in understanding the opportunities available across the TfL and how they can help clients achieve their campaign objectives 

Ability to develop big, creative solution led ideas across the TfL

Client Relations (30%): Maintain and grow existing clients and ensure a clear growth plan is in place to grow revenues each quarter. 

Understand the needs of your clients, identify the best possible marketing solutions for them and make valuable contributions. 

Revenue Targeting & Forecasting (20%): Achieve the weekly face to face meetings and prebook meeting KPIs, ensuring all activity is recorded accurately in Salesforce. 

Ensure activity enables the creation of opportunities each week that are working at your recommended revenue pacing level (monthly revenue target) and accurately forecast. 

Ensure value is improved for all transactions avoiding high level discounting 

Collaboration & Creative Solutions (10%): Work closely with the Partnerships, Campaign Hub and Creative Solutions teams to deliver compelling and innovative marketing campaigns for clients.

Be able to effectively plan and book a client’s campaign in our booking system, gPlan and grow proficient in using our gLabs dashboard reporting suite 

Invest in your self-development to stay on top of all internal communications such as Workplace, The Catch Up & Broadcast Bulletin, plus attend all relevant training opportunities. 

What You’ll Love About This Role 

Think Big: Every day is an opportunity to push boundaries, pitching big to your clients

Own It: Take charge of your client base and market, delivering incredible results for your customers

Keep it Simple: Focusing on what’s important, and ensuring you have a strong sales pipeline for success

Better Together: Collaborate with a dynamic team on campaigns, and your development

What Success Looks Like 

 
In your first few months, you’ll have: 

Become an expert in the knowledge of our TfL format, inventory, and brands!

Be able to effectively plan and book a client’s campaign in our booking system.

Understand the opportunities across London and the UK and develop a local contact list to grow the territory account base, and source new business.

What You’ll Need 

Interest in Media: A keen interest in media planning and advertising, with any experience in outdoor advertising being a plus. 

 Relationship Building: Ability to build and nurture stakeholder relationships with diverse 

 audiences. 

Analytical Skills: Comfortable analysing campaign data to identify opportunities and optimise revenue. 

Presentation Skills: Eagerness to develop skills in delivering professional, engaging presentations. 

Proactivity: A self-driven attitude with an entrepreneurial spirit. 

Flexibility: Ability to work effectively in a hybrid setup with travel into London.